DIGITAL MARKETING TREND IN 2024

The future of digital marketing in 2024 and beyond seems brighter than ever. It is here to stay and businesses, big or small, have to embrace it and adapt this trend. They must focus more on personalized content, influencer marketing, social commerce, voice search, video marketing, and AI for growth.

Trend #1: The AI Revolution is Reshaping Marketing

Inside the 2024 Digital Horizons report, we take a deep dive into recent advancements in AI and the impacts this ever-improving technology , Here are a few key takeaways from the data we explore in the report:

Interest in AI and the use of AI tools has seen explosive growth
- across the last year
- AI has likely impacted job market growth, especially in fields like content writing and copywriting
Let’s unpack each of these points before we explore some benefits for marketers and offer some tips.

Interest in AI and the Use of AI Tools is Growing Rapidly

The explosion of AI and machine learning represents a paradigm shift in marketing. According to Semrush .Trends data, traffic to AI-related domains increased 1,000% in 2023, highlighting the rapid adoption and integration of AI technologies.

Marketers are already using AI to boost productivity, which is increasing the capacity of internal teams and freeing up marketers for higher-level activities.

According to a 2023 HubSpot survey, 90% of marketers report that AI tools help them more efficiently complete routine and manual tasks.

Here are a few of the most popular AI use cases:
- 48% of marketers use generative AI tools to create content
- 45% of marketers use AI to analyze marketing data
- 38% of marketers use AI to automate specific SEO tasks
Advances in Technology are Merging Digital and Physical Realities

How much of your daily life is intertwined with technology? The 2024 Trends Report looks closely at the ever-growing overlap between our digital and physical realities. Here are a few of our key takeaways:
- The Internet of Things (IoT) is redefining how consumers interact with their physical environments, creating new opportunities for marketers
- AR and VR innovations are enhancing marketing experiences and ROIs
Let’s explore these points to understand what they mean for marketers:

The Expansion of the Internet of Things

The web of interconnected devices on our bodies, in our homes, and across our cities is known as the Internet of Things (IoT). Last year, IoT-connected devices increased by 16%—and experts anticipate over 29 billion connected devices worldwide by 2027.

According to Semrush .Trends, in the past two years, visits to the leading 50 IoT-focused websites grew by 19%, particularly those specializing in smart home and smart city technologies.

. Influencer Collabs

Together, you can do so much that is no longer a paperback quote. It has been working so well, especially when it comes to digital marketing services. Ideally, you’d find an influencer whose content and profile fit more or less with your business genre. Don’t aim for the universe at once and lose your grip as a whole. Yes, never chase influencers who have a huge following (somewhere over 50k). Always go for mid-range influencers, even if you have allocated a huge budget. Instead of spending all your paid spend on advertising in a single place, you’d do it with multiple people this way.
Focusing More On Client Retention And Audience Segmentation

It is comparatively easier to make a user who has purchased with you in the past come back rather than finding a potential opportunity with someone new. That’s why smart digital marketing companies focus on strategies that cater to your existing customer base. By putting most of your efforts into keeping your current customers happy, you build strong brand loyalty, and these customers will keep coming back for more, no matter what requirements they might have.

Always listen to feedback and keep yourself informed on what your users think of you. Work hard to always put your best foot forward. Word of mouth is the most contagious marketing phenomenon there can ever be. The more happy one of your customers is, the better he will vouch for your brand and products to everyone around him.