Influencer Marketing

Influencer marketing is far from being a new concept and has seen major transformations since its beginning. Traditional advertisers will date earliest influencers back to medieval times when the ruling class deeply influenced (or dictated) the behavior of their subjects, before the influencer emerged from the film, music, sports and reality TV sector. Today we still see evidence of such influence embedded in our media and industries. Yet influencer marketing is no longer what it used to be. The popularity of social networking sites has prompted many businesses to switch from placing significant investment into traditional media like TV, radio and posters in favors of social media platforms

The Importance & Benefits of Influencer Marketing: How and What Works?

The influence economy has forever altered the way we buy things. Approximately 75% of marketers report engaging in some form of influencer marketing, a figure that is likely to rise as social media influencers gain more mainstream exposure. With increased demand, the influencer economy is shifting toward more streamlined solutions, embracing tools such as influencer networks, match-making platforms, services, and even programmatic to help brands more easily tap influencers. Brands that do not participate are losing control .and reaching them with digital advertising is becoming more difficult:

Marketers should be concerned about influencer content because it reduces the number of ads and, unlike traditional ad campaigns, provides authenticity.

Brands are combating this by leveraging influencer marketing to maintain an ongoing dialogue with customers, recognizing that they are influenced by different people, at different times, and in different ways. Rather than diminishing returns from digital advertising, brand social, and content marketing, influencer marketing moves beyond reach and clicks to continuous engagement and conversations that drive commerce, providing you with metrics that matter and align with your business goals, such as:

• increasing brand awareness.
• increasing loyalty
• Creating distinctive content
• gaining a new audience
• Obtaining candid feedback

Customers want to hear from real people, not faceless salespeople who use the same old tricks. A marketer cannot ignore influencer marketing any longer. Content creators can boost business growth while also delivering authentic content. Imagine thousands of authentic conversations about your brand that hold sway in ways that your voice alone could never. That is influencer marketing’s power.

The Benefits of Influencer Marketing

Influencer marketing is an efficient way to improve your marketing strategy, achieve business goals, and even save money.

1. Increased brand awareness

Influencer marketing is used by 40% of marketers to increase brand awareness, and it works extremely well. Opinion leaders tell their followers about your brand’s story, mission, and values. It automatically broadens your online reach and positioning.

2. Enhancement of the content strategy

An incredible way to spice up your social media posts is to use influencer marketing. You can repost the influencer’s content or encourage their followers to create user-generated content, which is something that 24% of brands do. Blogger images can also be used in other marketing channels, such as targeted advertising. Include copyright in the contract to avoid problems.

3. Lead generation of high quality

Influencer marketing is used by 36% of brands to generate leads. When compared to other channels, 72% believe that this channel generates higher quality leads. People are generally positive about the brands that their favourite blogger promotes. Even better, certain types of content, such as reviews, attract warm leads in the middle of the sales funnel.

4. Cost-effectiveness

if you want to promote your brand through search engine marketing, you must first fund your account on the advertising platform. Otherwise, your advertisement will be removed from the search engine results page.