Search Engine Optimization
SEO (search engine optimization) is a set of processes aimed at improving a website’s visibility in search engines, like Google, with the goal of getting more organic traffic. SEO is about fulfilling users’ search needs by creating relevant, high-quality content and providing the best possible user experience.
Type of search engine optimization
- on -page seo: On-page SEO (also called on-site SEO) is the process of optimizing webpages and their content for both search engines and users. It can help rank pages higher on Google and drive more organic traffic. Common tasks associated with on-page SEO include optimizing for search intent, title tags, internal links, and URLs.
- Off -page seo: Off-page SEO includes activities done off of a website in an effort to increase the site’s search engine rankings. Common off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media.
- Technical seo: Technical SEO is about improving your website to make it easier for search engines to find, understand, and store your content. It also involves user experience factors. Such as making your website faster and easier to use on mobile devices. Done right, technical SEO can boost your visibility in search results.
Why Is SEO Important?
In practice, SEO typically involves:
- Keyword research
- Content creation and optimization
- Technical optimization
- Link building
Every day, Google users conduct billions of searches for information and products. It’s no surprise that search engines are usually one of the biggest traffic sources to websites.
To harness this traffic source’s potential, you need to appear in the top search results for your target keywords.
The correlation is very simple—the higher you rank, the more people will visit your page.
How Do Search Engines optimization Work?
The ultimate goal of any search engine is to make searchers happy with the results they find.
To achieve this, search engines need to find the best pages. And serve them as the top search results.
Note: Google is not the only search engine. But it is by far the most popular one. That’s why we refer to Google most times we talk about search engines. Besides, SEO fundamentals are fairly similar across most search engines.
Google uses the following stages to find and rank content:
- Crawling: Google uses “bots,” or computer programs, to crawl the web and look for new or updated pages. In order for Google to find a page, the page should have at least one link pointing to it.
- Indexing: Next, Google analyzes each page and tries to make sense of what the page is about. Then, it may store this information in the Google Index—a huge database of webpages.
- Serving results: When a user enters a query, Google determines which pages are the best, in terms of both quality and relevance and ranks them in the SERP.
Leave a Reply